However, 72% of people who receive a business card judge a business based on quality factors of the card and 63% of business cards are thrown out within 7 days!
To prevent you from falling into these categories, here are 5 tips and tricks to really make a lasting impression on potential customers:
- Add a QR code to your card
We’re in the digital age so by adding a QR code onto your business card, you’re directing traffic towards your website or socials where customers can gather more information. Almost 50% of businesses incorporate QR codes into their marketing strategy as they are a great way to easily exchange information.
- Useful business cards
You can print your logo and information on nearly anything these days which is a creative and thoughtful way to get your name out there! Having a business card that doubles as a coaster to promote a catering business or a music teacher’s business card that has a snap out plectrum is a valuable way to present the different ways that business cards can be used and will be a reminder to potential customers of your brand and the service you provide.
- Go for square
When you think of business cards, the stereotypical rectangle shape springs to mind but by switching this up and opting for a sleek square shape, it can add character to your brand and might just make your business card stand out against your competitors.
- Opt for coloured paper (especially on one side)!
- Add a picture of you!
It’s easier to put a face to a name especially if a customer is being handed multiple business cards by different people. It’s also a nice touch that makes a business card and a brand more personal.